NEWS
The Luxury Media Group secures exclusive partnership rights at Yas Marina during Race Weekend 2025
01 July 2025, Abu Dhabi: The Luxury Media Group has secured exclusive partnership and media sales rights from Yas Asset Management for the highly anticipated Yas Marina Race Weekend 2025 between 4 to 7 December.
This partnership marks a significant milestone in the company’s commitment to delivering unparalleled new innovative high-impact media solutions and experiences to brands. The Luxury Media Group will collaborate with Publsh Media Group with whom it has previously worked for PR and sales.
Yas Marina becomes the ultimate place to be off-track during Race Weekend, drawing ultra-high-net-worth individuals (UHNWIs), industry leaders, celebrities, and international media. This year’s event is set to be the most spectacular and largest yet, offering unparalleled brand exposure through elite networking, and exclusive entertainment.
The weekend offers maximum visibility among influential decision-makers and affluent audiences. For brands seeking to engage with high-value customers, business leaders, and global trendsetters, this event provides an unrivaled platform for strategic positioning and premium sponsorship opportunities.
Joonas Ruolahti, Founder and CEO of The Luxury Media Group, “commented, This year's event is set to surpass all expectations, delivering an even larger, more dynamic, and immersive experience across every aspect. We create brand experiences that feel new, next, and never-before-seen”
Jassim Albastaki, General Manager of Yas Asset Management, highlighted the significance of this partnership and the upcoming event, saying: “We’re proud to deem year one of the partnership between Yas Asset Management and The Luxury Media Group a great success. We’re constantly striving to ensure innovation and service excellence is at the forefront of our business operations. Key strategic partnerships like this allows us to continue enhancing Yas Island’s visibility as a world-class destination for unparalleled entertainment and leisure - bringing unique and immersive experiences to our patrons.”
About The Luxury Media Group
At The Luxury Media Group, we create brand experiences that feel new, next, and never-before-seen. Driven by creativity and powered by innovation, we connect the world’s most iconic brands with their audience in ways that inspire, disrupt, and leave a lasting impression. The outdoor advertising companies our portfolio operate in exclusive Luxury Hotel, Retail, Race Event locations. The team has over 30 years extensive international background in sales, marketing, real estate development and commercial development. Its mission is to provide exceptional value to our advertisers and partners.
joonas@theluxurymediagroup.com
About Yas Marina
Dock. Dine. Discover.
Awarded the prestigious 5 Gold Anchor Platinum accreditation from The Yacht Harbour Association, Yas Marina is now formally one of the most remarkable and environmentally friendly marinas in the world.
Situated on Yas Island, the 227 wet-berth Blue Flag marina comprises an additional 93 dry-berths, with exceptional facilities (including an on-site ADNOC petrol station), amenities and customer service for its members and visitors alike.
Yas Marina’s on-the-water offering is complimented with 11 world-class licensed restaurants, bars and lounges catering to all taste buds and budgets. Each outlet along the waterside promenade boasts iconic views of the W Abu Dhabi – Yas Island Hotel and Yas Marina Circuit – home to the annual Formula 1 Etihad Airways Abu Dhabi Grand Prix. As the sun sets, the family-friendly destination transforms into a buzzing scene of nightlife and entertainment.
The beloved lifestyle and leisure hub is also home to premier fitness facilities (including four flood-lit Padel courts, a gym and fitness centre); a physiotherapy clinic; water sports and activities including the Yas Marina Sailing and Rowing Centre, charter boat services, wake surfing and tour operators; a musical water fountain and residential and commercial real estate services.
Yas Marina is operated by Yas Asset Management, a subsidiary of the Miral Group.
For more information visit:
For media enquiries:
yam@sevenmedia.ae
The Luxury Media Group: Redefining Luxury Advertising in the Digital Age
In the ever-evolving world of luxury marketing, one company stands out for its innovative approach and unparalleled reach: The Luxury Media Group. With a rich history spanning over three decades, this powerhouse has established itself as a leader in connecting high-end brands with their ideal audience.
A Legacy of Luxury
Founded on the principles of excellence and innovation, The Luxury Media Group boasts an impressive portfolio of services tailored to the luxury market. Their expertise extends across various sectors, including hotels, race weekend events, and high-end retail locations.
Cutting-Edge Advertising Solutions
At the heart of The Luxury Media Group's offerings are their state-of-the-art advertising platforms:
3D Holographic Experiences: These eye-catching displays create stunning visuals that captivate audiences in prestigious settings.
Premium Digital Screens: Strategically placed in high-traffic areas of luxury hotels and retail spaces, these screens ensure maximum visibility for brand messages.
Exclusive Event Partnerships: Unique opportunities for brands to connect with VIP audiences, particularly during high-profile events like the Yas Marina Race Weekend.
The Luxury Media Group has secured partnerships with some of the most exclusive venues worldwide:
- Five-star hotels
- World-class events
- High-end retail locations
This carefully curated network ensures that luxury brands can reach their target audience in environments that align perfectly with their image.
A Team of Seasoned Professionals
With over 40 years of combined experience in the luxury sector, the group's leadership brings a wealth of knowledge to every campaign. Their expertise in sales, marketing, and commercial development ensures that clients receive top-tier service and results.
Looking to the Future
As The Luxury Media Group continues to expand its reach and innovate its offerings, it remains committed to its core mission: providing exceptional value to advertisers and partners in the luxury space. With upcoming projects like 3D holographic experiences in exclusive retail locations, the future looks bright for this industry leader.
In conclusion, The Luxury Media Group stands as a beacon of innovation in luxury advertising. By combining cutting-edge technology with strategic partnerships and decades of expertise, we offer unparalleled opportunities for high-end brands to connect with their ideal audience in the world's most prestigious settings.
Joonas Ruolahti
Founder
joonas@theluxuryholding.com
+971 55 502 1296
The Future of Retail: 3D Holographic Display Debuts at Carrefour City Centre Mirdif
In an exciting development for retail innovation in the UAE, The Luxury Retail Media has completed the installation of the first 3D Holographic Experience at Carrefour hypermarket in City Centre Mirdif, Dubai. This groundbreaking technology marks a significant advancement in how brands can engage with consumers at the critical point of purchase decision-making.
Revolutionary Retail Technology
The newly installed 3D holographic display represents a major leap forward in retail advertising technology. According to data from The Luxury Retail Media, these holographic displays offer impressive engagement metrics compared to traditional advertising methods:
- 2X higher chances** of a holographic message being seen compared to conventional 2D screens
- 40% longer viewing and engagement time with consumers
70% of purchase decisions are made in-store, making this location-based advertising particularly effective for influencing consumer choices.
The Luxury Retail Media, part of The Luxury Media Group, positions itself as "the most innovative outdoor media company focusing on world's most prestigious retail locations". We will soon announce more locations in UAE.
The company has built a reputation for excellence, as evidenced by testimonials from partners like Mastercard, McLaren and Yas Asset Management, who have praised our exceptional support and dedication to elevating customer experiences.